ROUND TABLE
With the production kit rental sector at a crossroads, we gather a panel of experts to discuss the lay of the land, key challenges and what’s next RENTAL ROUND TABLE The
DEFINITION: From your vantage point, what is the current lay of the land in the rental sector, and how would you characterise the mood in your corner of the industry? JACOB ALATISE: The landscape is undoubtedly challenging. We’re seeing tighter budgets, shorter lead times and increasing client demands across the board – from commercials to features.
The mood? Realistic but resilient. There’s caution, yes, but also a renewed focus on value, reliability and trusted partnerships. In this environment, CameraOne’s long- standing reputation for consistency, flexibility and support is more vital than ever before. JAMES BRIDGFORD: The rental sector is starting to regain momentum after a turbulent stretch. Since spring,
we’ve noticed a meaningful uptick in demand and, while it’s not full throttle yet, the gears are turning. Budgets are still being squeezed and turnaround times are noticeably shorter, which means efficiency and reliability are more crucial than ever. What’s exciting is the level of collaboration we’re seeing across departments and suppliers. There’s a stronger sense of dialogue, mutual support and problem-solving. While
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