FEED: How do you see technology changing sports content?
There is better content and more of it right at the viewer’s fingertips. We are actively engaging viewers in every second of the action; making every event their own, even when it is in fact being delivered to millions of people. We are only at the start of riding a huge and exciting technological wave when it comes to sports delivery. In the next ten years, I have no doubt that fans will be able to immerse themselves in the experience and feel closer to what they love – more so than ever before. SARAH ADAMS: For the customer, technology is continually adding value. It allows people to view exactly how they want and when they want, without needing to understand any of the actual machinery behind the scenes. Innovation adds content in terms of how the sport is shown, with added camera angles and extra content that can sit alongside the more traditional show.
ANNA LOCKWOOD: Technology is a real driver for the way sports are produced, distributed and consumed. And – of course – sports are a driver for tech innovations and change! I have been privileged to contribute to sports technology over many years, first of all changing how sports content is edited, orchestrated and managed in my previous role at Avid Technology, and then how it is contributed, distributed and produced at Telstra. Non-linear editing, media asset management, remote production, online delivery and cloud production are all areas of technology that have fundamentally changed the way sports content is produced. Looking to the future, virtualisation, AI/ML and the metaverse will continue to spark new innovations that alter how content is produced and watched.
EMILY BERGUN: Recently, technology has helped us in finding better means of creating women’s sport as its own entity, as opposed to just an extension of the ‘default’ men’s sports. We are finding new ways of providing coverage and detailed analysis that really keeps sports engaging – and we’ve seen that women’s sports are often used as a platform to try out new technologies. Sky always has upcoming projects to use exciting new technologies for coverage – such as the Women’s Super League and netball. MEL McDERMOTT: As touched on, in the last decade technology has changed the way we deliver sports, more so than in the 50 years before this. We’re now delivering more sports via new platforms – more accessibly, at any time and any place.
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