FEED: Is gamifying a process a useful way to help people change behaviours?
REGINA BERNHAUPT: Gamification is different. In terms of behaviour change theories, we have about 60 approaches. But when you gamify, typically you only appeal to instant gratification. Long-term repetition is needed for behaviour change, so just a gamified approach is not a good one. A gameful approach with a deeply rooted intention to make something playful and keep people in the loop for the longer term can work, but not everyone will accept it. If it’s too gameful, a traditionalist will say: “I don’t do these kinds of fancy things.” Others might say: “I’m not spending ten hours opting into something gameful. I already know it’s going to be hard to keep up.” I would be careful making an overall model of gamification for everyone you want to reach out to.
“WHENYOU GAMIFY, TYPICALLYYOU ONLY APPEALTO INSTANT GRATIFICATION”
FEED: How do our past experiences change how we approach new technologies?
REGINA BERNHAUPT: In terms of interaction technique, people are very good at learning new skills. We have seen that with adoption of the smartphone and touch interaction. People are also reasonably good at voice interaction. Something we are encountering more – and it’s part of sustainability – is what we call in my research group ‘old technologies’. If you want to keep a technology in the living room because it’s more sustainable, you need to come up with fancy technologies to piggyback on old ones to get the most out of it. I see a trend there: not to use more bandwidth, but to use it more wisely. In the living room over the past 20 years, we have covered almost all
the senses. You have knob turning, swiping, voice interaction – and we have seen continuously failed efforts to install camera technology. But people still want to just sit in front of the TV the way they always have done without requiring any special gestures. I don’t see lots of potential coming from a new modality. One thing that could grow is extended reality, which will involve blending and allowing new digital additional information on old devices using projection. Instead of trying to point with a remote control, you have overlays that tell you what you are controlling. We will see more of a hybrid approach between the physical and digital. We could make data graspable.
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