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clambering around an animal subject and shooting travel commentary. Editing started on iMovie, but as Adobe Creative Suite – along with Adobe Stock for music – becomes more a part of the toolkit, a switch to Premiere Pro is on the horizon. The content on the channel breaks down generally into animal stories, satisfying fleece removals and educational encounters. “Every fan has a favourite category. Finding the combination that will do well enough to spread the knowledge in the most effective way is the number one challenge,
LIFE STORIES These creative videos aim to bring the viewer closer to nature
KATE AND DARIAN’S ADVENTURES MAKE FOR GREAT CONTENT
and our success at that has been a pleasant surprise. When my videos first started moving around the web, the comments were full of “Is it dead?” or “Does this hurt the sheep?”, but now, those have been replaced by expressions of joy and love. “I get a creative
Right Choice Shearing is on YouTube, TikTok, Instagram and Facebook. Katie admits there’s little planning about what goes onto the channel. The business was already booming prior to it starting, but now Katie and Darian get invitations to come shear across the world. This genre of ‘service to nature’ channels seems to fill a universal need for connection. Present is the ‘oddly satisfying,’ ASMR-style appeal that hearing a vertebra snap into place or seeing a llama’s coat fall away can bring, but beyond that it scratches a certain itch: the desire to connect with something outside of ourselves and be useful to our fellow critters.
avenue when I’m deciding how to piece together all the footage, but the storylines are real life. I try to film learning moments and want my audience to feel comfortable learning with me.”
I TRY TO FILM LEARNING MOMENTS – AND WANT MY AUDIENCE TO FEEL COMFORTABLE LEARNING WITH ME
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