magazine shows that followed some country farmer about the place, doing his rounds, milking the cows, shearing the sheep or just trudging purposefully through the mud. The Vietnam-based Farm Channel demonstrates how to cultivate and harvest durian and mango, as well as build comfy housing for the local giant rats – yes, these rats get sold for meat, you bacon-gobbling hypocrite. On the other side of the spectrum are channels like the Canada-based SaskDutch Kid, which takes us through the minutiae of running a massive dairy farm, from milking to manure management. Some of the most popular channels, ones with highly devoted audiences, share an intense focus on one, highly specialised aspect of animal care. Sometimes these are dedicated to
t might sound clichéd to say that without cat videos there would be no internet, but a fact is a fact. People love watching cats – they have great concentration. And when performers have great concentration, you’ll watch them do just about anything. But beyond the cat video empire is an ever-growing number of animal- related speciality vloggers and business social channels that are creating content with global, devoted audiences. Most of these use YouTube and other social video as a primary platform, often to drive traffic to a central business. There is universal enjoyment we take from watching animal care. Who doesn’t like feeding time at the zoo? And we can all recall any number of segments from our childhood
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