PAUL SHEN: Some parts of the market are moving faster than others in delivering content to global audiences, like Korea and India. In the coming years, we believe we will see more content from them which will focus on worldwide appeal. VENU IYENGAR: One of the biggest post-Covid content trends has been increased cross- cultural consumption. As such, our customers and other content owners are increasingly thinking of global audiences. In this process, the diaspora – whether from India or other APAC nations – is always the first community to target. But other groups are embracing content from other cultures – whether Bollywood productions, K-dramas or other foreign-language films and series. With optimised post-production tools that add enriched metadata, automated subtitling and multi-audio capabilities, it is easier than ever to repurpose content for non-local- language audiences. KEVIN DOWD: China has the largest streaming audiences in the world. Pre-Covid, a popular daytime soap opera broadcast by a large OTT service provider had over 200 million viewers. However, content remains heavily censored and the market for foreign producers restricted. In terms of content, the region has a large and dynamic film production industry with major studios in every country. It also has a music industry which broadcasts some of the largest shows in the world, and a vast sports market that is growing significantly year on year. This substantially adds to the demand for high-quality, low- latency transmission to homes and mobile devices. Demand for OTT services and local online video platforms are in areas where foreign companies such as AWS and Azure have made inroads, and there is still a potential market for hosting local content for worldwide distribution. NEAL ROMANEK: APAC-created content is finding a dedicated audience around the world. How do you see that content developing for a global audience?
“NORTH ASIAN COUNTRIES INCLUDING CHINA HAVE BUILT OUT SIGNIFICANT TELECOMMUNICATIONS INFRASTRUCTURE”
NEAL ROMANEK: What are some of the greatest needs and pain points for broadcasters and content owners across APAC? What kind of help and collaboration opportunities are there for western businesses?
VENU IYENGAR: In the current environment, all eyes are on monetisation. One of the issues that’s top priority for APAC media companies is distribution. They’re wondering how to increase reach and find audiences at a lower cost, and how to leverage platforms like FAST and OTT that can help monetise valuable content. Finally, standards and practices are something they need to keep track of, especially as compliance with multiple local regulations gets complex with growing distribution. ALISON PAVITT: While the transition to IP-based workflows has grown significantly, broadcasters are
still trying to find the best way to deploy this technology, particularly if they still have no plans to move to an all-IP facility and need to continue using legacy systems. But with the rise in edge computing, where providers like AWS are building local zones to create low-latency access to virtual machines, cloud technologies are becoming more widely available, making the case for cloud-based workflows increasingly viable. As broadcasters in the west adopt a hybrid approach towards cloud and IP, it’s here that collaboration and knowledge sharing between the two regions can benefit broadcasters and service providers in APAC, as they start to follow the same path.
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