As any marketer will tell you, it’s all about segmentation. To effectively segment, it’s vital to nurture your contacts – specifically
and Macau. North-east – Japan, South Korea, Taiwan. Indochina – Myanmar, Cambodia, Vietnam and Laos. South-east – Malaysia, Indonesia, Singapore, Philippines. ANZ and Oceania – Australia, New Zealand, Papua New Guinea, Fiji, Samoa and other island chains in the South Pacific. And the Indian subcontinent – India, Pakistan, Nepal, Sri Lanka, Bangladesh. PAUL SHEN: APAC is one of the largest-growing media markets, and there are a lot of innovations in both production and
the best technology to the market, but more importantly they must innovate with them. VENU IYENGAR: A local technology partner can provide invaluable insight into the tech landscape, infrastructure situation and unique domain conditions like the device ecosystem. This input can be critical in ensuring a project gets off the ground. A local partner managing operations also ensures you have higher levels of responsiveness for international brands, along with an understanding of local issues. For instance, we have been working with Wurl in India to enable content owners to explore the launch of FAST channels, and capitalise on the substantial amount of content the country produces, for audiences outside the country.
reseller and SI partners in the region. Resellers will be key to
your success; they know the market better than anyone else, the cultural sensitivities that should be respected, they’ve built trust with contacts and networks which you can leverage. KEVIN DOWD: It is more useful to think of APAC in separate regions: China, including Hong Kong
distribution. For a media technology company to be successful in this market, they not only need to bring
“THE BROADCAST MARKETS IN APAC ARE QUITE DIFFERENT FROM COUNTRYTO COUNTRY”
@feedzinesocial
Powered by FlippingBook