The endless demand for content reversioning requires easy, lightweight tools
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Words by Ian McDonough, Blackbird CEO
s Netflix, Disney, Amazon and the other SVOD competitors expand into all parts of the globe, the content reversioning effort becomes a task of tremendous scale and complexity. It requires adapting content for multiple languages and cultures, plus the business of tailored packaging, cover art and marketing. Content can also now be destined for an array of platform and sales options such as SVOD, TVOD or AVOD/FAST. Ideally the entire reversioning process would be automated – and today a transcoder or AI goes some way toward chopping, packaging and redistributing files. But the workflow is not always that simple. In certain regions, compliance requires the removal or alteration of scenes to adhere with local laws, or you may have to change voiceover, captions and subtitles. Adverts need to be inserted or removed altogether.
This is specialist and time-consuming work. Important, too, as non-compliance can result in a breach of contract and termination from supplying a
ALL ABOUT BLACKBIRD IN 30 SECONDS
You can remove swearing or nudity, adjust marketing material, alter credits, swap out subtitles, exchange the dub, trim for ad removal and mark for ad insertion. Blackbird has all the functionality you require at exactly the level you need it. Instead of maintaining an expensive hardware-based suite, you can open a web browser and carry out hundreds of operations on a basic machine. Blackbird will also provide a slice of code for every file which can be used in transcode engines. The open API connects to all your existing systems, streamlining the digital supply chain and utilising existing AI and metadata. What’s more, browser-based editing enables operators to work from home. That’s crucial for your ability to scale with demand. Remote, cloud-native workflows streamline operational costs, require no specialised equipment and contribute to CSR targets. It’s an ideal platform for editing, fabulous for
platform. A bad dub, subtitling errors or a poor-quality translation can ruin vast amounts of investment in production. Despite developments in AI, versioning will be reliant on human operators for years to come. There are plenty of tools for
mass file creation – and craft editing systems for intricate file manipulation – but that’s using a sledgehammer to crack a nut. Do you want to buy, install and maintain costly hardware, then tie it up on repetitive work by paying a craft editor? There is a better option literally at your fingertips.
BROWSER POWER Blackbird is the world’s fastest and most powerful professional browser-based video editor. Fully featured for
DESPITE DEVELOPMENTS IN AI, VERSIONING WILL STILL BE RELIANT ON HUMAN OPERATORS FOR YEARS TO COME
craft edits, it provides rapid access to video
creativity and great for people who just need the right tools to get reversioning jobs done.
content for easy file manipulation,
enabling publication to multiple platforms.
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