CONNECTED AV Digital World will make demo rooms more accessible
each is accompanied by a clickable tab to discover more information about the tech. “This can be deployed as a complete replacement for a big exhibition,” continues Arkatova, “but it’s also something that can facilitate discovery and will help change the way we do things at all of the biggest trade shows.” Arkatova thinks that face-to-face conversations are an essential element of the customer journey – when someone steps into a physical space with real people, opportunities for discovery happen that are not yet feasible in a fully digital space. However, she notes that the industry is going to become more selective in how it approaches business travel and trade events.
“We see the trend going toward more local and hybrid events – something smaller that doesn’t involve setting up huge booths, and also leaves the opportunity for personal interaction with a local Panasonic representative.” The AV Digital World platform will be a key tool for representatives to explain the company’s solutions in an easy, compact form. There’s quite a difference between taking a customer to four different custom- built demo rooms and showing them around each with a single mouse click. “At in-person events, we can use the AV Digital World to guide people through the different tools, how they can be used in each set-up and what directions our solutions are taking.” Desire for professional-level broadcast products, including PTZs, is expanding across sectors. The PTZ Virtual Demo Room and AV Digital World were also built with sustainability in mind. “We are eliminating travelling from both our side and the customer side,” says Arkatova. “But we don’t want to cut off any touchpoints. In fact, it’s the other way around. We want to give more touchpoints to our customers. If you want to talk to a product expert at any point, you’re able to get in touch.” The next steps in Panasonic’s new customer interaction model will incorporate more and better ways to use Panasonic products – whether through its digital platforms or more intimate Panasonic- hosted events. “Tools are not there to replace expos, but to help us focus on smaller, local events, which seem to be more popular with our customers right now.”
WATCH THIS VIDEO WITH QR CODE
OVERVIEW OF PANASONIC’S VIRTUAL PTZ DEMO ROOM
VISIT PANASONIC’S AV DIGITAL WORLD
feedmagazine.tv
Powered by FlippingBook