New digital portals allow customers to engage with Panasonic products – anytime, anywhere
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s Covid-19 restrictions were lifted in 2022, many in the media industry returned to in-person trade shows, to learn about the latest trends and get a demo of the newest gear. But two years of strict lockdowns gave people time to rethink their business networking and product research. Remote working became the norm and professionals discovered they could do a lot from their laptops – maybe even more than they could when travelling to and fro. “Over the last few years, things changed a lot,” explains Anna Arkatova, product marketing manager at Panasonic. “We have looked at the trends and people continue to work remotely – they’re not as willing to travel every week to some new event, exhibition or customer visit.” Panasonic had already started thinking about how to get people in front of its products in alternative ways, using a digital platform to bring the brand to the customer – wherever they are. The company also wanted to develop something accessible 24/7, that could be reached according to the customer’s schedule. Demand for PTZ cameras was booming during the height of lockdowns and the team began developing an idea for giving customers access to Panasonic gear without having to travel. The result was the Panasonic PTZ Virtual Demo Room and Panasonic AV Digital World.
INTRODUCING PANASONIC’S AV DIGITAL WORLD
The PTZ Virtual Demo Room is a web-based portal that allows everyone, from the tech-curious to the regular PTZ customer, to test drive all of Panasonic’s latest PTZ models remotely. The platform allows users to remotely control a whole array of PTZ cameras in a real, bricks-and-mortar demo room at Panasonic’s Wiesbaden office and view the results on-screen. After pre-booking a session on the site, users can then test the functionalities of PTZs in a real studio setting – including zoom, tracking, sensitivity or integration with different software. Take a spin on the platform yourself, or have a Panasonic expert directly on hand to field questions. The virtual studio can also be customised with speciality set dressing or lighting for customers with particular needs or technical questions. “Our Virtual Demo Room gives customers the opportunity to explore Panasonic’s comprehensive
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