f you want to get your video out on a public platform fast, the options are pretty obvious. Your first choice is going to be YouTube, then probably Vimeo, and then depending on the length and purpose of the video, various social platforms including Instagram and TikTok. Enterprises might go to one of the other major platforms like Brightcove or Kaltura. The point is, there is a fairly well-understood hierarchy of engagement and ease of use which, for the time being, has created a relatively stable set of platforms. However, when it comes to the world of audio – specifically podcasting – it’s the Wild West, and that’s not necessarily a bad thing. The podcast ecosystem has a tremendous advantage over video. Video platforms are designed to host your video, generally with the purpose of using it to keep eyes glued to that site. Podcasts emerged alongside the early days of blogging, where the RSS feed was briefly king. The principle that content would be hosted in one place, but accessible across countless outlets and aggregators around the internet, was built into how we thought about podcasting from the very start. An emerging media-rich internet wasn’t made to deftly handle video in this way, but with audio it worked beautifully. The multiplicity of podcast hosts isn’t a new story. Hosting platform Libsyn, launched in 2004, has been capitalising on its status as one of the first major places for people to upload PODCASTERS NEED ACCESS TO EVERY POSSIBLE METHOD OF MONETISING THEIR HARD WORK
TIME MANAGEMENT Choosing the frequency of the podcast early is paramount to its future survival
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