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UP TO SPEED Rufaro Mazarura is two years into an impressive podcast career
Mazarura stresses the profundity of podcast production, and how it’s a medium that’s unique in delivering captivating, long-form narratives. “With anything I record, whether I’m the interviewer or listening to the host interview someone, there’s always a moment over the course of an interview where, after 45 minutes of filler, you think – that’s the story. Everything has been building to that moment, a moment I always look to include at the start of the episode, when I’m editing. “It’s when you have that light-bulb moment of how you are going to craft the podcast into something really interesting,” explains Mazarura. A crucial element of achieving that light-bulb moment is to build a rapport with your guests from the get-go. “Let’s say I was speaking to a psychologist – someone who knows everything about their field,” explains Mazarura. “There’s still something about being put in front of a microphone that can make people fold in on themselves. That’s why I more often feel that podcast producing is about making friends with the person you’re interviewing. Because that in turn makes them deliver their thoughts in an engaging way, rather than as if they’re reading from a script.” The future of the podcasting industry is undoubtedly bright, with untold space left to grow in the years to come. “I think we are going to see lots more companies – ones who have cultivated a very specific way of storytelling – start to be given much higher budgets for creating their podcasts,” concludes Mazarura. “I would also definitely say to anyone looking to get into this industry: make sure to listen to the credits at the end of any podcast. That’s the moment when you realise, there’s so much more work going into it than you think.”
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