You could build the most elaborate podcast studio imaginable, but none of it would matter if you didn’t have the audience to appreciate it in the first place. Somewhat unsurprisingly, podcast popularity has risen alongside the unstoppable growth of social media over the past few years. As podcasters have been learning how to build content and develop output, to be successful they have had no choice but to grapple with social media strategy too, making sure it can be exploited to its full potential. Take, for example, Steven Bartlett’s The Diary of a CEO series: a wildly popular YouTube-based podcast, acting as the Desert Island Discs of money and fame. The show sees entrepreneur and Dragons’ Den star Steven Bartlett grilling famous faces, uncovering the secrets behind their professional prowess – as well as some personal stories, too. Interviewees have included politician Matt Hancock, Deliveroo founder Will Shu, Gymshark CEO Ben Francis and the intrepid Bear Grylls – to name but a few. With over 34.5 million channel views since its 2019 launch, The Diary of a CEO stands out for its crisp video quality, pioneering a new movement of visual podcast productions. Its intimate feel enhances a show that can cover some deeply sensitive topics. Anthony Smith is the trailer editor for the series and knows better than anyone how to rake in those gargantuan viewership numbers. “Currently, I believe we are the biggest podcast in Europe – it’s doing unbelievably well. My job
Sports podcasts are undoubtedly on the rise. So much so, there is now even an awards show dedicated to them – the Sports Podcast Awards, which had its inaugural show take place virtually earlier in 2022. It commenced after records from the year before demonstrated that sports podcasts were the fastest-growing genre in the medium, with a download increase of 89% on the previous year. MOVING ON UP
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