he term ‘podcast’ didn’t exist 20 years ago. But in 2022, it has multiple Cambridge Dictionary definitions – the predominant being: “A broadcast that is placed on the internet for anyone
developer Dave Winer coded a program called iPodder, allowing the download of internet radio broadcasts to iPods. Curry now hosts one of the most popular podcasts on the internet. Though, 2005 was truly the year of the podcast; the year that the tech giants’ ears began to prick due to exponential increase in volume and demand for this new form of media. Apple led the charge with iTunes 4.9 – the first update to include native podcast support. Media attention was further ignited by George W Bush, who delivered his weekly address over podcast, with the New Oxford American Dictionary declaring ‘podcast’ its word of the year. Now, in 2022, podcasting is a multifaceted realm. Having outlived its near-namesake, the iPod, the concept has become malleable. You have audio-visuals, platform exclusives for the likes of Spotify or Amazon, production studio- quality videos, panel podcasts, documentary formats – the list is truly endless. FEED spoke to three experts from around the industry to uncover what’s behind a successful, clickbait-saturated, 21st-century podcast.
who wants to listen to it or watch it.” That the streaming industry is so young it’s coining new phrases on a yearly basis is quite astounding. It’s thought that this term was first penned in an article for The Guardian by Ben Hammersley – back in 2004. He was writing about the potential for an explosion in amateur radio, arguing: “It all seems quite obvious. MP3 players, like Apple’s iPod, in many pockets, audio production software for cheap or free, and weblogging an established part of the internet; all the ingredients are there for a new boom in amateur radio. But what to call it? Audioblogging? Podcasting? GuerillaMedia?” Inadvertently, Hammersley had named an industry with a 2021 market value of $13.785m, and an estimated worth of $153.071m by 2030. The year 2004 was also when former MTV video producer Adam Curry and software
HAVING OUTLIVED ITS NEAR-NAMESAKE, THE IPOD, THE TERM ‘PODCAST’ HAS NOW BECOME MALLEABLE
PAR FOR THE COURSE The Rick Shiels Golf Show required a visual overhaul in order to bring it up to scratch with the rest of the podcasting world
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