As a result, Sony has realigned its products and solutions along the axis of a new three-part vision called Architecting the Future of Media. The company has built its customer strategy on three main pillars: creating content value, workflow efficiency and sustainable platforms, taking into account the evolution of viewers’ behaviours. The latter has forced media companies to evolve flexible ways to reach a fragmented audience. SPINNING UP SOLUTIONS Sony has always been renowned for both its image acquisition at the beginning of the content supply chain and its display technology at the very end. Content captured with a Sony camera often ends up shown on a Sony monitor. But the new vision brings forward its ecosystem of tools, services and integration points that span the space between these poles. To serve the newly unfolding workflow paradigm, this ecosystem oscillates between both on-premises and cloud-based solutions. Creating a direct gateway from acquisition to cloud is key to taking advantage of a host of technologies, including media asset management, analytics and machine-learning-powered tools for
CREATING A DIRECT GATEWAY FROM ACQUISITION TO CLOUD IS KEY TO TAKING ADVANTAGE OF A HOST OF TECHNOLOGIES
cataloguing, transcribing and automation, as well as enabling distributed and remote production. Sony’s recent acquisition of Nevion has reinforced the company’s toolset for distributing and managing media across on-premises – or ‘on-ground’ since even the notion of a premises is becoming geographically distributed – and cloud-based tools. The future is not an either/or choice between ground and cloud, but a skillful collaboration between the two, enabled by Sony technology. Bovis explains: “If, on a broadcast, you need more resource in a certain location because you have a peak of activity there, you may choose to use resource available in an OB van, but also combine it dynamically with other parts of your workflow – including a complementary cloud service – as you see fit. You could use the cloud service for a few
CAMERA-TO-CLOUD WORKFLOW
CLOUD & ON-PREMISES CONVERGENCE
DISTRIBUTED PRODUCTION
LEADING CAMERA & LENS ECOSYSTEMS
PROFESSIONAL CONSUMER CONVERGENCE
REMOTE PRODUCTION
DYNAMIC RESOURCES PROVISIONING
MICRO SERVICES
WIRED & WIRELESS CONVERGENCE
LAN/WAN CONVERGENCE
PRODUCT SDK OPENNESS
CLOUD PUBLIC OR PRIVATE
CLOUD FOR FILE AND LIVE
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