SONY VISION
Cloud
AI/metadata
Cloud gateway
Production tool-chain
Multi-format delivery
Acquisition
Viewing
Common platform
Public cloud Private cloud Remote operation/collaboration
Live & file media exchange/5G/SDN Connect
Contribution
Distribution
Network & resource orchestration
Hybrid processing & operations
Media transport
On-premises
Home
Local station
OB truck
WAN
Hub station
Data centre
s the world transforms and the media industry moves along with it, companies constantly need to take stock of where they are and where they want to go. If your business vision is the
In its conversations with broadcast industry experts and the analysis of feedback from bodies like the DPP or IABM, Sony sees a challenging time on the horizon. Not only for traditional broadcasters, but even OTT service providers who, after exponential growth over the past few years, are starting to look at where new revenue might come from. The pandemic has also become a demarcation line for companies, who are now searching to diversify their operations, take advantage of new technologies for distributed workflows, as well as accommodate changing cultural attitudes to work itself. Working remotely across distributed hubs is no longer ‘nice to have,’ it’s standard procedure. “The past two years have accelerated production requirements,” says Bovis. “It’s manifesting not just in specific applications or program creation genres, but throughout the values of entire organisations.”
same as it was a decade ago – well, there’s nothing wrong with that. But make sure you’re holding on to it for the right reasons, not just because you’re afraid of change. Sony Imaging & Product Solutions has always kept a close watch on what customers want and, as a result, is always fine-tuning its offerings to not only stay relevant, but anticipate customer needs. “You have to be interpreting how the market is evolving. If you are a manufacturer and aren’t doing that, you are making a fundamental mistake,” asserts the head of media solutions for Sony Europe, Olivier Bovis.
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