‘Simplifying workflows’ – how many times have we heard that phrase in the past few years? The reality is: less is more, which is a truth that technology providers and
broadcast networks picked up on quite some time ago. This is plain to see, from the reams of MAMs, AI technologies and media
workflows gushing into the broadcast space. Particularly post-pandemic, automation has never been more crucial for all of us.
MAXING OUT
An interesting company we encountered was Ssimwave. Perhaps just as noteworthy as their exhibition was the announcement that came after the show, revealing Imax’s acquirement of the firm. Having already partnered up with Disney, Paramount Global and Warner Bros, it serves as a bold statement from Imax; formally emphasising the official dipping of its toes into streaming waters. So, what is Ssimwave, and how does it link to the topic of automation? Its technology enables streaming and broadcast providers to achieve the highest possible image quality on any device for on-demand and live video. Its Ssimplus VOD monitor product on show at IBC helps streaming services to scale and automate quality validation in their workflows.
DIVINE DUBBING It was also exciting linking up with a start-up featured in our autumn 2022 issue, Papercup. Its AI-powered solution transforms dubbing
VERSIONS GALORE!
into a scalable translation option, with synthetic voices that sound genuinely human – and a team of translators that check every word.
Brainstorm was proud to present the most recent developments in its extensive product range at this year’s show, unveiling both Suite 5.1 and Suite 5.2 – the latest versions of the flagship InfinitySet, Aston and eStudio. Edison 5.1 was also on display – the new version of its applications for immersive, live presentations, deployed as a simple-to- use virtual studio in a box. On its booth, the company offered a live XR theatre demo with LED screen manufacturer Alfalite.
THE FUTURE WORKFORCE
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It’s always energising to see key industry players taking an active step in the facilitation of the production industry’s future. Zero Density was keen to share the success of its online learning portal, launched earlier this year. Featuring over 50 in-depth video lessons, Zero Density Academy enables broadcasters to learn future-proof skills and earn a globally recognised certification – all available for free. Pixotope is striving for the same, with the launch of its education programme (PEP) for virtual production students. Developed as a response to the limited talent pool, the PEP provides access to software and tools that drive virtual production – while connecting educators to experts from the global Pixotope community.
WATCH HIGHLIGHTS FROM SOME IBC EXHIBITORS
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