Attracting over 37,000 visitors from 170 countries and presenting 250-plus speakers – all alongside more than 1000 exhibitors – IBC made its return to Amsterdam a triumphant one
Words by Verity Butler
e feel safe in saying that the Dutch show’s big comeback this year serves as a striking
wanted to harvest from this year’s crop the latest trends swirling to the top of the industry’s agenda. For us, there were three clear topics on everybody’s mind: for essentially having to do as little as possible has inarguably grown. With that comes the resulting product releases and software updates. 2. Personalisation: The cries for as personalised a viewing experience as possible are getting louder. This theme particularly centres on the smattering of ad-insertion technologies that felt strongly present in practically every hall. be repetitive here at FEED . However, once again, the cloud was the resounding word on everyone’s lips. 3. The cloud: We hate to 1. Automation: The demand Here’s an overview of the technologies that support the above claims, as well as those who we felt stood out at IBC 2022.
statement to all. Trade shows are back, and they are here to stay. Previous figures from the show do, however, speak of another story: a sizeable decrease, with 2019’s data proclaiming a record-breaking total attendance of 56,390 in comparison to this year’s 37,071. Is this due to this year’s show being the first post-pandemic? Most likely. Is it also to do with a shift in the way our industry ticks? Without a doubt. However, was it perhaps a snub to the show’s haphazard display of organisation at the end of 2021? These questions can only truly be answered when we have future attendance statistics. In any case, a small fraction of this year’s attendees can be accredited to the FEED and Xtreme teams. When we weren’t chillaxing at the RAI’s sandy beach bar, we were out on the show floor in full force; ready to meet as many exhibitors as possible. We
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