It is clear from the data uncovered by MTM that change is not only necessary, but vital for the continued success of the gaming industry. What started off as a minority segment of the industry’s consumer base are only growing in voice. Plus, why would you want to buy a game that has a character who doesn’t even remotely represent you, when there are others on the market that do?
The general mood among those surveyed seems mixed, and despite recent development, more needs to be done with key gaming audiences:
38% of gamers of colour feel Black representation has improved
40% of female gamers feel female representation has improved
21% of non-cis gamers feel non-cis representation has improved
26% of gamers of colour feel Asian representation has improved
CLOSING STATEMENTS
Despite research emphasising the need and desire for change, there is huge room for growth. A good starting point would be to listen to what people from those communities want...
FROM ALL TYPES OF GAMERS THERE’S A DESIRE TO FOCUS ON DIVERSITY
BE BOLD . GAMERS WANT TO SEE SOMETHING NEW & UNIQUE
TAKE THE TIME TO GET IT RIGHT. DO THE RESEARCH, ENSURE YOUR STAFF IS DIVERSE AND CREATE TRULY AUTHENTIC CHARACTERS & STORIES
THE BENEFITS FAR OUTWEIGH ANY NEGATIVES
REPRESENTATION NEEDS TO BE REALISTIC & NATURAL – NOT FORCED
@feedzinesocial
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