FEED Winter 2022 Newsletter

11% WITH AN AVERAGE AGE OF 45 51% MALE, 76% WHITE THAT 11% WERE... disagree that diversity in games is important.

AVOIDING ALIENATION

A concern held across many industries is the resounding fear of alienating specific audiences and types of customer that have been a leading contingent within that area. Crucial to MTM’s research is the discovery that the apparent risks posed by developers investing in diversity is conclusively low and, effectively, not remotely worth worrying about. One anonymous cis white female aged 37 commented: “It doesn’t [matter]. A game isn’t about reality for me. It’s another dimension – a distraction from the real world.”

A LONG WAY TO GO

As is usually the case, progress is present, but we still have a long way to go. While some people do notice improvements, most are waiting for more:

% saying character-type representation has improved

Female

44%

Black/African

39%

Asian

28%

Diverse body shape/weight

26%

Hispanic/Latinx

23%

Male

20% 21%

LGBTQ+

White

18%

Different religions Native/Indigenous

16%

13% 12%

Non-cis

Physical disability Mental disability

11%

9%

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