155 Real estate THE PEOPLE BEHIND THE PERCENTAGES The quant survey allowed MTM to deep dive into some of the gamer audiences of most interest. It surveyed the following cross-sections in the UK and US:
Immersion and narrative forms of gameplay are more important for minority audiences:
Immersion #1 Non-cis Immersion #2 Great story #3 POC – UK
Market
UK: 1222
US: 1273
Gender
Female: 1236
Male: 1142
LGBTQ+, POC – US, Cognitive disability
Non-cis: 111
Sexuality
Straight: 1766
LGBTQ+: 729
Ethnicity
White, UK: 936
White, US: 758
Immersive gameplay tops the ranks for non-cis players, with good narrative ranking highly for UK-based POCs.
POC, UK: 276
POC, US:515
Disability
Physical: 411
Cognitive: 712
Sensory: 240
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GROWING UP QUEER AND NOT BEING ABLE TO EXPRESS THAT TO MY FAMILY, GAMING WAS A HUGE STAPLE IN MY LIFE AND I WAS ALLOWED TO BE WHOEVER I WANTED TO BE – WHICH WAS ME
CLIPS FROM THE INTERVIEWS CONDUCTED BY MTM
Another top trend is the frequency of stereotyping, which in turn has a profound effect on gaming habits in certain groups:
82%
62% 61%
61%
57%
51%
50% 48%
% who have seen misrepresentation or stereotyping % who have seen misrepresentation or stereotyping who stopped playing that game
49%
40%
38% 38%
31% 31%
30% 33%
Total
Female Non-cis LGBTQ+ POC – UK POC – US Physical disability
Cognitive disability
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