SET- UP | BSC EXPO REV I EW
THE YEAR STARTS HERE SHOW TALK The BSC Expo was again incredibly popular with an international audience and exhibitor list WORDS JULI AN M ITCHELL / PICTURES JULI AN & MOTION I MPOSSI BLE W hat used to be more of a backslapping catch-up after the doldrums of Christmas in a spare Pinewood studio, the BSC Expo at Battersea Evolution now reflects an industry that is busy making great content. There’s ENTER THE SHOW For the first time at Battersea Evolution the exhibitors burst out of the main hall and inhabited the foyer area; although the temperature was around 20° colder in the foyer than the main hall, the footfall was tremendous as everyone had to pass you. But this wasn’t the only new space
still plenty of backslapping, but also the constant hum of business being done. Negotiations for floor space went down to the wire this year with making room for the traditional art of networking very important to the major exhibitors. Stands were seemingly much closer to each other, the house lighting level was also markedly dimmed; presumably to give the lighting manufacturers more ‘cut through’. There was also a very excitable smoke machine exhibitor who flooded many stands with his product. Visually very dramatic but for those stands affected perhaps a little unwanted.
as the mezzanine area at the front of the hall was completely taken over by CVP. The reseller, according to their MD Jon Fry, had brought most of their Newman Street inventory to Battersea; there was a whole floor of kit. This was also the busiest stand of the show – a free bar helped that! A rumour buzzing around said that the number of people required a structural check of the floor support halfway through the two-day show. But as a statement of intent from CVP, their stand was very effective.
10 DEF I N I T ION | MARCH 20 1 9
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