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NEWS
WORDS BY VERITY BUTLER
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IN-GAME RELIEF FOR UKRAINE
Frequently asked questions swirled initially over the fact this figure may not be as bulky as it pertained to be. This was directly addressed by a blog post on the Fortnite website. “We’re not waiting for the actual funds to come in from our platform and payment partners, which can take a while depending on how the transaction was processed. As transactions are reported, we’ll log them and send the funds to the humanitarian relief organisations within days.” Key organisations being assisted by this money include Direct Relief, Unicef, UN World Food Programme and World Central Kitchen.
Over the past few months, we have all born witness to the creative initiatives being hatched globally by international companies collecting humanitarian aid and donations towards the ongoing war in Ukraine. But the giants that have topped the charitable tables – swiping the title of biggest corporate donors – weren’t a global bank, or enormous tax firm. Instead, they hailed from the esports stratosphere. Through Fortnite in-game purchases, Epic Games and Microsoft collaboratively raised over $70 million (as of 25 March) during a 20 March-3 April fundraising drive. To demonstrate a scaled contrast, Meta (Facebook) donated $15m, Amazon $10m and Samsung $6m.
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