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INSIDE XTREME
STADIUMS
OTT & STREAMING
Easily available streaming platforms mean that even a small sports brand can reach people globally. Whether broadcasting via social media, or through your own platform servicing millions of fans, Xtreme will introduce you to technologies and techniques to leverage everything internet distribution has to offer. The majority of fans are now ready to access content on multiple devices, via streaming and on-demand. This is an amazing opportunity for entrants into sports media to interact in newer or better ways – offering a different level of engagement for existing broadcasters, clubs and federations.
Of course, it’s ‘stadia’, not ‘stadiums’ – as you well know. The word ‘stadium’ originally indicated a measure of length, about 1/8 of a Roman mile – around 180 metres – and was derived from the Greek ‘stadion’, meaning both a running race in the original Olympics, the building in which that race was run, and the length of that race (again around 180m). Events today aren’t that different from 750 BC Greece.
What has changed is how spectators can enjoy the action, with big screen A/V, interactive mobile content, pre- and post-game initiatives, and ever-expanding capabilities for connectivity and production. Whether it’s a school football pitch or a one-of- a-kind international event space, Xtreme ’s coverage and insight around stadium tech will help you build the best live experience possible for fans.
COACHING FROM THE EXPERTS
ON THE SAME TEAM
Sports can inspire us to rally around a community, or just get out the door and challenge ourselves. Contrary to the misinformed opinions of a few, sports has always been a force for social and political influence. The initiative of individual athletes can encourage society to do better. Muhammad Ali’s outspoken protests against war and racism cost him his title, but
became an inspiration for human rights activists around the world. Today, organisations and athletes are increasingly vocal about issues like gender equity, racial justice, and bringing people together to take on the biggest challenge humanity has faced – environmental collapse. Xtreme brings you those stories of how sports media is being used to make the world better.
In every issue, Xtreme talks with top innovators about new ways of getting sports action to audiences, building revenue and staying on the cutting-edge of content creation. We sit down with broadcasters, heads of leagues, clubs and federations, technologists, start-up innovators and, of course, athletes. Round tables discuss fan engagement, workflows, sustainability or esports. Provocative conversations yield important insights. Not just for readers, but also the participants.
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MAY/JUNE 2022 FEED:XTREME
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