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TEAMWORK
Star support: Garrido engages with footballers Jen Beattie and Chris Smalling
“THIS PROBLEM IS NOT GOING AWAY. THERE IS AN URGENCY TO IT”
to engage with science and, ultimately, it’s a science argument we’re talking about with the climate emergency.” Sports fans are avid students of stats, trends and year-on-year changes. There could not be a more perfect group to get on board with the numbers-intensive journey to zero carbon. Immersing yourself in the data and targets around the environment could well be a fantastic way of energising people globally. Gamification is already being explored for climate awareness. Sky are sponsors of the Planet Super League organisation. UK football fans can register on the site and perform a variety of planet-protecting activities on behalf of their team, which are tallied in a competition called CUP26 (in the lead up to COP26). On 5 October, a sponsored day of
climate action invited everyone across the UK to eat one plant- based meal, take a journey by bike or on foot, and message world leaders to take action on the climate crisis. Professional sailing competition, SailGP, also have their Impact League where, alongside the regular calendar, teams have to compete in sustainability tasks. “Another thing that sport has is the desire for competing. We like beating the opposition, we like representing our teams. I think gamification is another way in which sport can really take us to the next level. “This problem is not going away. There is an urgency to it. And if even more sporting entities can get on that journey, then it normalises the conversation, and people start changing mindsets and behaviours.”
Trading for a better future: In early 2021, Sky Sports produced the most sustainable Transfer Deadline Day ever
FEED:XTREME MAY/JUNE 2022
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