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ESPORTS & GAMING
lockdowns. Whatever the pandemic throws up, the app-connected network of global locations means there is always activity somewhere in the Valo Motion ecosystem. “We are going with what is possible in different markets and building the league. But, as soon as we can, we’ll start running physical events, beginning in Finland, before
expanding into Europe. In the best-case scenario, we will host these events continuously.” ACTIVE ESPORTS Salo-Glasemann anticipates that broadcast will form a crucial element of the league’s strategy. “We’ll probably first look into something like Twitch. We can’t
control what individual locations do for their own events, but for the league, we want to focus on the most competitive aspects. People will be able to choose what kind of sport – whether it’s climbing or jumping – and what game they want to watch.” The development team is also working on other sports to gamify, but these remain under wraps. With successful motion tracking and the right video projection, anything is possible – from chasing or being chased by monsters around a track, to laser tag featuring spectacular zaps and explosions. “Some people might call what we’re doing niche, but we see it as a great opportunity – ‘active esports’. Perhaps we need to coin a new term. We want to emulate what esports does, really connecting individuals across the globe, while adding a physical sports element where people need to activate themselves. And we’re looking for new partners to help us drive that cause. The idea is to bring joy to movement.”
Sporting mix-up: Projectors and screens merge the real and virtual worlds
Trample the competition: ValoApp enables players to compete against global rivals
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MAY/JUNE 2022 FEED:XTREME
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