5
CONTENTS
A report from Altman Solon analyses the interest in women’s sport, from a global perspective 40 WHAT’S THE SCORE?
44 ESPORTS
We get up close with the broadcast innovations behind last year’s Dota 2 classic
Brands are finding a whole new audience to advertise to – gamers. And the potential is massive 50 IN-GAME ADVERTISING
60 TEAMWORK
56 HYBRID SPORTS
We look at how sports are raising awareness of the environmental crisis – and taking action to beat it
What do you get when you combine video games with physical sports?
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MAY/JUNE 2022 FEED:XTREME
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