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NEWS
In-game advertising specialists, Adverty, recently added over 150 games from Roblox into its growing portfolio, following a partnership with Super League Gaming – including distribution in the US, the Nordics and selected Latin America markets. As Roblox currently sits as the world’s most popular gaming destination, with over 200 million monthly players, it’s certainly a partnership of considerable note. BUILDING BLOX
“Ad offerings in the metaverse will eventually be seen as no different than banner ads on traditional websites, or indeed ads in the physical world,” said Adverty chief supply officer Thorbjorn Warin. “Roblox is the ideal location for brands to build presence and integrate assets into pre-existing experiences, or build dedicated worlds within the platform.” Super League recently acquired Bloxbiz, an ad platform specifically for metaverse environments.
PRISM PROMISES TOP COLOUR
CLEAR TALK IN ENDURANCE RACING
The Corvette Racing team has invested in IP intercom technologies from Clear-Com, including the Eclipse HX Digital Matrix, FreeSpeak II digital wireless systems and the Agent- IC mobile app. In 2019, Corvette Racing switched from two- way radios and single-channel intercoms, to the Clear-Com systems for its endurance races. EHX enables connection to or from any third-party device using AES67, allowing the configuration
and seamless integration of FreeSpeak Edge 5GHz wireless beltpacks and transceivers. Corvette Racing is also using Clear-Com’s Agent-IC mobile app for remote race management. Team engineers in the US have connected on their phones to a race site in Belgium, and maintained communications with crews and drivers – an option for stakeholders who don’t need to be on-site for a whole race, but still need to be in touch.
Teradek has added a new 4K HDR encoder/ decoder to its range. Prism Flex delivers secure low latency, colour-accurate 4K HDR video streaming in AVC or HEVC – with secure monitoring options for viewing streaming content, with latency over WAN as low as 300ms on AppleTV, Mac OS and iOS devices. Its
12G-SDI and HDMI I/O allow for easy workflow integration. Paired with Teradek’s Core cloud platform, Prism Flex allows users to remotely manage and
distribute streams to all destinations simultaneously.
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