Pro Moviemaker January/February 2024 - Web

AWARDS FILMMAKER OF THE YEAR

SOCIAL MEDIA SHOOTING SUPERLATIVE SHORT-FORM FILMS THE CATEGORIES

A vast amount of creative video work is specially created for social media, whether it be marketing campaigns or simply stunning content to grow an audience. We want to see your best work. Everything from sub-one-minute vertical videos shot for Instagram Reels, Facebook, YouTube Shorts or TikTok to longer-length films for any social media platforms. It’s a massive growth area for commercial clients who want to stand out from the wall of noise on social media platforms. Last year’s winner was a job for Jaguar Cars, who commissioned studio specialist Adrian Weinbrecht to produce a series of uber-cool, super-stylish and very colourful short clips of their latest launch. It’s fun, classy, aspirational and really does take Jaguar into a new direction. Let’s see what your best work can do! INSTRUCTIONAL TEACHING NEW TRICKS

This is a category for those how-to videos everyone uses nowadays, especially services like YouTube where you can learn how to do almost anything! Getting across a message to inspire a viewer to do something new or improve a skill is a crucial filmmaking ability that takes finesse and logical thinking to get right. It could be how to play an instrument, change a light bulb, become more mindful or choose your next TV set. From unboxing videos through to self-improvement, this is the category for you. Whether you were involved from the start – writing a script through to final production for a client – or just involved in the filming, it doesn’t matter. Let the world see how slick and professional an instructional video can be.

Music videos are where creativity can be maximised, with no rules or constraints. Many gifted filmmakers cut their teeth on music videos – and it’s a mainstay of film schools too. We can’t wait to see what you have been involved in. Of course, we’re not judging the track, just how the video adds to the whole package. This category is for any sort of music videos – from pop to rap, rock, choral, classical or anything else. Big rock band to small, amateur musician, it doesn’t matter! MUSIC VIDEO BRINGING SONGS TO LIFE

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