Techniques 35
Photography News Issue 44 absolutephoto.com
Content
brand or place that you want to include. A drop-down box will appear showing a number of related people, pages and events. Find the correct one and select it; this will automatically create a link in your post to this person’s profile and notify them. You can then add in images/videos to the content and click “Publish’’.
your work and want to include it in a post so that more people can view it. To post a link to another website simply paste the URL in the status box and press enter, this will then bring up a preview of the website. You can now remove the URL from the status box and type a status as normal. In some cases this will bring up a number of image options; you can click to select or deselect different images by highlighting the boxes shown below, or click the + to add a new image. Whatever your post is try to include text and tag people where possible. This will notify them of your work and also give your post more reach. As a music photographer I regularly shoot concerts so tag the bands that I’ve shot and also the venues. To tag someone type an @ symbol and then start typing the name of the person,
There are three main types of content that you can post, similar to posting on your personal Facebook profile; a status (text), images, videos or links. Photos will probably be your most common post and you have the option to upload a single image or multiple images as an album, but remember to include text telling your audience about the images. Whatever you choose to post think about your audience and what they’d like to see; if you have new work, share it; if you need a model for a photoshoot, post and ask if anyone would like to model; if you’re running a business and you’ve got an offer, let people know. Another form of content is to share links to other websites; if you read an article online that you’d like to share you can post a link on your Facebook page, or you might have a blog about
Scheduling posts
The ability to create a post and schedule it for a later date or time means you can post at peak times (for us in the UK these tend to be in the evenings after people have got home fromwork). This is particularly useful if you’re working another job alongside your photography, so you can schedule posts to be published while you’re working, without having to do anything extra. To schedule a post, create a post as normal, but instead of clicking ‘Publish’ click the arrow to the right of this, then click ‘Schedule’. You’ll see a screen similar to the image on the right which will allow you to select a date and time to publish your post.
Tracking your success
Managing your page on the go You might have downloaded the Facebook app for your phone or tablet, but there is a separate app dedicated to managing Facebook pages, called Pages Manager, which can be downloaded from the GooglePlay or App Store for free. This will allow you to post and check your notifications while on the go.
When we talk about reach we mean how far your posts have reached, ie. howmany people have seen them. If you click on the Insights tab at the top of the page you’ll be taken to a page that shows your figures. This allows you to see what type of posts/ content works best and what your audience is more likely to react to. Posts can be boosted with paid- for advertising to reach a wider or more targeted audience. This isn’t essential, but something to consider if you are setting up a business.
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