70 START-UP ALLEY Metaliquid
Words by Ann-Marie Corvin
In keeping with this issue’s content management
theme, we kick off Start-up Alley with an AI-enabled metadata platform from Italy. We also introduce you to a company doing ‘music videos on demand’ and a start-up taking advantage of the boom in app- based quiz shows
DIG DEEP Metaliquid mines the information behind your favourite shows to tell you who, what and where METALIQUID
Milan-based Metaliquid was spun out of Italian consultancy Metreta, which collects data by combining IT deep learning with artificial intelligence across a number of different markets. Among Metreta’s broadcast customers, co-founders Simone Bronzin, CEO, and Federica Gregori, COO, identified an unmet need for metadata. “Broadcast clients realise that their most important asset is video content but they know very little about that unless they watch it, only the technical and summary details,” explains the start-up’s pre-sales executive Maria Lodolo D’Oria. What Metaliquid aims to do is extract metadata from video content via AI-driven algorithms that are split into a number of recognition modules. These include setting recognition (indoors or outdoors, types of transport, landscape backdrops), language recognition (although not translation), facial recognition (the Metaliquid retains thousands of pubic figures in its database,
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