65 XTREME DIRTVision
available via pay-per-view or a monthly $39 subscription. The site currently has around 85,000 registered users. The racing archive houses recordings of live broadcasts dating back to 2004, as well as selected classic races going back to 1979. World Racing uses the off season to continue to ingest historic races and is building up a vault of 40 years of dirt racing history. It is currently hosted on Vimeo and embedded in the DirtVision.com website, but the company is looking for new tech solutions that will keep pace with its growth. “As rapidly as we’ve grown, we have to constantly re-evaluate what works for us,” says Dunlap. “I signed a year contract with a content delivery network (CDN) and then four or five months later, I’ve found it hasn’t been able to meet our needs. Vimeo works for our archiving now, but I won’t be shocked when we have to find an alternative.” The geographical heart of dirt racing is the US and Canada, but enthusiasm for the sport is growing, with particular support Down Under. “The way their summer and our winter coincide, a lot of the professional racers from the United States will go race in Australia in the off season. They build a strong fan base over there, then those fans use our product to watch them when they come back for the US season.”
KEEPING PACE To keep up with its super-charged
Having a full race schedule available online is great for fans, but it’s also been good for the racing community as a whole. Dunlap notes a case where one car owner was finally able to enjoy his investment, watching his car in every race, 93 times a year, where he wasn’t before. “That’s one of the success stories we’ve been able to bring about in the community of racers. It means a lot for car owners that are investing large sums of money. They’re finally able to watch their cars race.”
production schedule, Dunlap wants to take Dirt Vision to the next level technologically and move beyond browser-based delivery. “Our next step is to be continuously evaluating technology and products to enhance our broadcasts and make them the best they can be. We haven’t yet been in the mobile OTT market, but we want to start looking at that and at apps for platforms like Apple TV or Roku.”
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