20 ADVERTISEMENT FEATURE AWS
Cloud is becoming a viable and reliable path for live broadcast CONNECTING WITH THE CLOUD
t wasn’t long ago when the perceived wisdom was that live broadcast video via the cloud was a dodgy proposition. Today, it’s not
only becoming a viable option, but could become the preferred delivery method for some applications. The processing, packaging and delivery of live video content continues to shift away from rigid on-premises infrastructures to flexible cloud-based services. Last November, at its annual re:Invent conference, AWS Elemental announced a new application in its Media Services family of cloud-based workflow tools. AWS Elemental MediaConnect is an application for live video transport that enables content owners to send high- value live content into the cloud, securely transmit it to distribution partners and replicate it to multiple destinations globally. MediaConnect is aimed at companies that need to build mission-critical live video transport workflows with broadcast- grade monitoring. The service functions independently or as part of other AWS Elemental Media Services. HOST OF BENEFITS AWS Elemental MediaConnect supports a range of protocols for video delivery, including the Zixi protocol, Real-Time Transport Protocol (RTP) and RTP with forward error correction (FEC). Using these protocols, MediaConnect enables a quality- of-service layer over IP network transport, which maintains stream integrity through packet recovery, for reliable live video contribution into the AWS Cloud using AWS Direct Connect or the public Internet.
Industry-standard, end-to-end AES encryption is incorporated into MediaConnect, with the ability to limit access to trusted sources via whitelisting. The service is integrated with AWS Secrets Manager for key storage and retrieval, and users can configure unique encryption keys for video going to each destination.
Using the cloud allows content owners to more easily reach a much larger number of customers. MediaConnect’s entitlement tools allow users to control and assign access to content and revoke or adjust it as and when necessary. Accounts granted full access can also create their own video
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