18 ADVERTISEMENT FEATURE AWS
WIDE CLOUD
The increasing global demand for immersive sports content can only be met by the cloud F SPORTS f you were a sports fan in the mid- to late-20th century, you waited… and you waited. Finally, the weekend came and for a few
hours, you devoured as much sports content as you could. If you lived in the US, it all kicked off with ABC’s Wide World of Sports on Saturday afternoons. It was a miracle of sportscasting, ‘spanning the globe to bring you constant variety of sport’ – and all within 90 minutes. Dedicated cable sports channels eventually displaced the weekend sports magazine, making sports TV available on a more or less continuous basis. But the major cable networks who specialised in high-quality coverage of top tier sporting events still fell short of covering the entire human drama of athletic competition. Today, online technology, augmented by the cloud, gives fans not only the ability to consume sports content anywhere, any time, but allows the full wide world of sports to become available globally, offering new kinds of services to fans that were undreamed of just a few years ago. IMMENSE CHANGES Live sports production has undergone immense changes. In a pre-Twitter world, a ‘tape-delayed’ broadcast of key events was normal and video production required thousands of dollars in capital expenditures and expertise. Today, all it takes is a smartphone and a YouTube channel to become a global broadcaster. Live sports broadcasting has made the switch to an agile, mobile, ‘right now’ offering with flexible, world-class technology accessible to all.
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook