16 YOUR TAKE Quality of experience
SIMPLIFY YOUR DATA CLUTTER
Just because you have lots of data doesn’t mean you have lots of insight. Datazoom’s Diane Strutner offers tips for cutting through your video analytics fog Remember the oft-cited Cisco statistic, which states that by 2019 80% of internet traffic would be video?* Well, 2019 is here! But for all the advancements the video market has made in some areas, there is still some catching up to be done in others. As viewers demand an ever-improving experience, there has been a rush to perfect content’s ‘kingdom’, but the data that makes its reign possible has been given less than equal attention. More than mere jargon, data is truly the fuel for OTT. For some companies, the data-driven revolution has long been underway. In an effort to emulate the likes of Netflix, media companies built their video stacks around a mish-mash of pre-built ‘best of breed’ technologies. This strategy gave managers access to innovative solutions that independently worked well, and could theoretically be tailored to fit the organisation’s unique needs, but omitted the crucial component underpinning Netflix’s success – data. Netflix realised that in order to scale and operate efficiently, and maximise the value of their video delivery stack investment, they required end-to-end visibility, and the ability to make adjustments to key services and infrastructure. This was achieved by t’s a critical time for content providers. That fabled moment when streaming would eclipse traditional television is upon us.
DIANE STRUTNER, CEO AND CO-FOUNDER, DATAZOOM 2019 is here, and it’s time to prioritise data to improve video operations
feedzine feed.zine feedmagazine.tv
Powered by FlippingBook