14 YOUR TAKE AV Focus
PLAYTIME IS SCREENTIME Video can enhance entertainment spaces, turning a day out into a rich media experience ELIOT FULTON-LANGLEY, SOLUTIONS ARCHITECT, CDEC LTD
hen thinking about content in spaces such as sports
information that people need or are interested in, to encourage eyes on the screen.
in one area of the park. Well-positioned wayfinding kiosks will receive high dwell time and footfall, with customers keen to interact with something they know will help them. This can make them great tools for advertising content and QR codes linked to shops and restaurants offering special offers at quieter times. In addition to getting lost, queue times are one of the biggest bugbears of thrill-seekers at amusement parks. Often a relatively small number of major rides will be the focus of many people’s visit, so managing wait times is a key use of technology here. Digital signage content can be used to engage and distract queuers, offering park information, music videos, trivia and accurate wait times. As AR/VR becomes increasingly popular
venues or visitor attractions, it’s easy to think of passive technology such as content on advertising or promotional displays – content that you’re aware of in the background but you either aren’t able, or don’t feel the need, to engage with. But this is changing rapidly. While just a few years ago a touchscreen in a museum would have been seen as an innovative use of technology, the focus now is very much on the user and creating engaging, unique and personalised experiences that can’t be recreated at home. And this means content is more crucial than ever. In these environments, however, the word ‘content’ can mean very different things – from wayfinding and helpful information, to supportive content such as player interviews and match stats at a sporting event. The key is supplying
QUEUES AND QR CODES Let’s take the visitor attractions market as an example. Technology is being used throughout museums, theme parks and other venues to provide information, cut queue-time boredom and make rides more immersive. In the past you’d look for a static map and work your way around your favourite theme park, but now apps provide all the information you need before you set foot on site, as well as providing offers, queue updates and the latest news to enhance your visit. Once on site, it can be easy to get caught up in the crowds, but effective wayfinding tools can be used to guide people around what is often a sprawling location, even encouraging visitors to take specific routes to ease congestion
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