51 XTREME G1 Series
acceleration, GPS positioning, etc – for every run on every track, which is allowing the company to build an ever growing database of G1 runs. All this driving data can then be given directly back to the drivers through the company’s driver data portal. “The driver will no longer have to rely on charts that only the race engineer
can understand. He is now back in the loop and has the control back. We’re building an array of solutions for easily understanding and improving the driving.” FORMULA FOR FANS Putting race fans first, and giving them the opportunity to participate in a whole new racing ecosystem is the second key part
of Griiip’s strategy. If Griiip has its way one could imagine a whole new burgeoning second tier to Formula racing fandom, a kind of American College Football level with the same opportunities for localised participation, following of new talent and wide, targeted sponsorship. “Once you have the driver data, including the entire driver history, all sorts of fan engagement becomes possible,” says Agam. “Say a driver goes 100 laps, but for some reason on one specific lap in the race he performed very differently – much better or much worse. What exactly happened there? You can process that information and deliver it to the fans, almost in real time. You can start building stories out of the driving data you’re collecting and get the fans more engaged.” But the great key to delivering a good fan experience is being able to deliver compelling and thorough video coverage. Griiip is developing its own G1 racing season, but in transmitting it, how could it compete with the hugely budgeted sportscasters. The budget for Sky’s or Fox Sports’ coverage of a Formula One race is more than the Griiip team could hope to spend in an entire year. “As a small series, not confined to big broadcasters who dictate what you can do, we’re quite free to decide what we’re going to do,” says Agam.
ON TRACK Building a second tier of Formula racing is on the cards, and fan engagement will be at the core. Driver data, race information and real-time video coverage with the potential for audience interaction will all help to create a compelling viewing experience
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