32 TECHFEED Medicx
While the life sciences and pharmaceutical sectors are the most obvious beneficiaries of the Medicx Media Solutions service, Joachim notes that there is no reason it couldn’t be rolled out to other sectors too. Marketing of over the counter products or insurance products, recruitment for clinical trials, or marketing of lifestyle goods or services with a health dimension to them, like weight loss programmes. “We can apply the data to any number of lifestyle-based products if there is a health aspect or dimension to it.” OTHER USES “The Micro-Neighborhood method can be used and applied in other ways as well, by applying other types of data intelligence to it. This is not being done with data as we’re currently using it, with the medical piece, but we could apply other types of data, applying this same approach, using
possible. Understanding that regional and geographic skew is a great place to start.”
PROTECTING PRIVACY Joachim is at pains to note that the
company puts adherence to medical data protection law at the forefront of its service. “Because of the sensitivity and speciality required in managing this data, we function only as a managed service on behalf of our clients. We can guarantee that everything we do is 100% privacy safe and de-identified and part of a privacy-by- design approach. It’s unlike a lot of what the marketplace has seen with large agency or holding groups developing their own turnkey platforms and deploying advertising campaigns on TV or digital. “The type of information we use is too sensitive to be ready available through platforms run by novices or people unfamiliar with the needs of consumer privacy.”
LOCAL LIFE The data can be applied to a number of lifestyle-based products, including insurance, weight loss programmes and recruitment for clinical trials
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