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Product manager Hiro Sebata speaks to Photography News about the future of retro for Nikon and its loyal DX format users Retro DX format Nikon DSLR to follow?
Nikon goes retro continued from front cover by defining lens characteristics so the camera can recognise the aperture setting and calculate the exposure. Other highlights include a shutter unit tested to 150,000 cycles, an energy-saving design for 1400 shots on a full charge, Spot White Balance metering, a large 3.2-inch LCD monitor and a quiet release mode. The Nikon Df is available from 28 November in classic black or silver with black highlights and with a 50mm lens, at a price of £2,750.
Words by Roger Payne
Do you like the looks of the Df? What about the price? Are Nikon on to a winner or do you think it’s way off the mark? Let us know on opinion@photography- news.co.uk. WHATDO YOUTHINK?
While the pricing for the Nikon Df puts it firmly into the realms of the serious enthusiast or professional photographer, it begs the question of whether the retro-styled DSLR is a one-off or a new departure for the company. After all, a number of manufacturers – most notably Fujifilm and Olympus – have enjoyed great success in designing models that hark back to the age of film. “We have no plans at the moment for further retro-styled digital SLRs, but I certainly hope this isn’t going to be one of a kind,” says Hiro Sebata, Nikon UK’s product manager for professional products speaking exclusively to Photography News . “It’s a camera that will attract a lot of attention, so it would be great to see a retro-styled model like this featuring a DX format sensor to broaden the appeal to an even wider audience.” Hiro also feels the Df could well persuade the company’s loyal film SLR users to finally make the switch to digital. “We still have a number of film SLR users for whom the looks and styling of this camera will be both familiar and appealing. This could be the camera that sees them making the switch over to digital.”
π To find out more, go to www.nikon.co.uk.
The next issue of Photography News is out 9 December
New ultra-telephoto zoom keeps 600mm compact Four tripod kits for the festive season only Tamron launchesmonster lens Giotto’s gifts for Christmas
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and Angular Dependency Coating to reduce reflections, flare and ghosting. The lens is a nine- blade design, with an almost circular diaphragm. Finishing touches include a new external finish for a higher-end look and a tripod mount. Canon, NikonandSonymounts are in thepipeline, but availability and pricing is to be confirmed.
Tamron has announced the development of a 150- 600mm f/5-6.3 lens for full-frame and APS-C DSLRs. It replaces the existing 200-500mmmodel, and has been designed to minimise the movement of the elements when zooming – this keeps it as compact as possible despite the increase in zoom range. It also includes Vibration Compensation (Tamron’s own image stabilisation technology), an Ultrasonic Silent Drive AF motor and Extended Bandwidth
Especially for Christmas, Giotto’s is offering four special edition kits. Two of these include YTL Silk Road tripods, which have Y-shaped centre columns for a 30% space saving when folded. Aluminium or carbon fibre models are available with three-way heads, priced at £129 and £199 respectively. Two cheaper special edition kits are also available, with GT tripods and three-way heads – priced at £89 and £119. All kits are available now.
π To find out more, go to www.intro2020.co.uk.
available for £448. www.epson.co.uk
π To find out more, go to www.giottos- tripods.co.uk.
Issue 2 | Photography News
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