Definition January 2024 - Newsletter

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Kitchen storage Commercial filmmaker Beth Smythe samples the tasty new Samsung Portable SSD T9 during a food-based advertisement campaign G one are the days of small-scale, low-budget video ads. Now, a certain calibre of campaign

to withstand the abuse that shoots will inevitably throw at kit, and it’s as small as high-capacity external storage gets.” And what a perfect storm Smythe’s first outing with the portable drive was. She was faced with a hard deadline and challenging subject matter – all closely under wraps. Undoubtedly, it was set to push her and her tools to the limit. But, with the Samsung Portable SSD T9 in hand, she forged ahead boldly. “The immediate difficulties with this shoot were time and resource,” Smythe reveals. “We had one day to successfully shoot a few different sequences, and none of them were simple. There was a food director on-set controlling cake explosions and champagne splashes – actions that make for great footage – but there are limited opportunities to get those things right in-camera. We knew a second shoot would be costly and altering this level of detail in post- production is a huge undertaking. We had to work quickly, but we got it.” In no small part thanks to the portable drive. Viewed in real-time or on the small scale of a camera LCD, it’s impossible to measure the success of such rapid shots. After each take, Smythe had to review slow-motion clips on a big screen. “I was recording directly to the portable drive, which turned out to be a blessing. We could run it over to a

functions like any other television production – a fact that Beth Smythe knows better than most. Along with the fellow creatives in her expanding team, she delivers cinematic shorts for commercial clients with big budgets and even bigger expectations. On-set, every piece of the puzzle is as important as the last, right down to storage. “Of course I was excited to get my hands on the Samsung Portable SSD T9,” she enthuses. “On paper, it checked all my boxes. It’s extremely fast, equipped

computer, plug it straight in, then view playback in an instant,” she explains. “I love that level of cross-compatibility. The Samsung Portable SSD T9 works with so many industry-standard systems that it revolutionises the workflow.” But precious time isn’t only saved with multi-device use. The playback speed Smythe mentions comes down to rapid read and write of 2000MB/s, equating to a 2GB transfer in close to one second. The filmmaker reveals more. “These were not small files,” she notes. “We record right up at cinema standards nowadays. In this case, we were at 6.2K, with huge bit and frame rates. “We went on to edit straight from the portable drive, so there was never a strict necessity for us to transfer all that data off it – but we did to create backups. It

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