81 START-UP ALLEY Zender
He adds that Zender also allows audiences to upload video to increase user engagement, and the development team are currently working on a host of new features including a quiz team offer, where users can play along with friends and family, as well as tackle challenges between teams. Dacquin notes that Zender’s software as a service licensing model gives clients the flexibility to rent the platform for a couple of months for a campaign, or simply as a low-cost way of experimenting with new formats. Other fees include low latency utility metering (“because it’s still expensive”), which are provided by US firm Phenix Real Time Solutions. While most of the other technologies used to power the platform have been
developed in-house, the service runs on AWS and can cater for as many as 10,000 to 20,000 live players. “There’s a physical limit to the amount of players we can have at any one time, but for now we’re able to serve all the definitely improve the service, it works well on 4G networks, although he advises clients to avoid broadcasting during commuting hours when connections tend to be less secure. Dacquin, who is CEO and sales director of the eight-strong firm, says the venture is “100% bootstrapped”, meaning that it relies on the profits generated from its agency work to see it through the pivotal first phase. users we need to,” Dacquin says. He maintains that while 5G will
Broadcasters and publishers are deploying the quiz product across multiple territories including Lithuania and Sweden. The start-up has also forged a marketing partnership with a Swiss firm to target German and Austrian markets. Dacquin mentions that the same company sold a similar mobile streaming quiz app to Facebook – so are partnerships with social media platforms also on the cards? “Not for the moment,” comes the measured reply. “We’re focused on brands who want to control their own touch points – they want to have a direct relationship with the viewer, and own it. That’s the long-term vision for our company, to help brands take back control from the Facebooks and the Twitches of this world.”
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