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architecture allows OTT providers to integrate other services and systems and extend to explore new opportunities, as well as bundle with other providers.” The Axinom CMS allows unlimited integrations, whether it’s external partners for content or the payment providers popular in a given region. Through the Axinom CMS, customers can independently manage and personalise their OTT service for various regions, geography or audiences. It allows automated workflows for all processes: ingestion, transcoding, encryption, packaging, metadata management, advertisement insertions, publishing of content, and content pipeline and storage management. It can also provide each user, whether internal or third-party, with a separate dashboard, customised for specific roles and data access policies. With Axinom interfaces and services, the customers can integrate recommendation engines and advertising providers, check entitlement, collect payments, provide easy onboarding with social media logins, gather analytics and much more. Axinom’s products in content management and protection play a critical role in the digital media supply chain and help companies either launching or scaling their VOD/OTT services. You can catch Axinom products in action at IBC, Booth F17, Hall 14.
ANY OTT BUSINESS AIMING TO GO BIG NEEDS TO CREATE A PERSONALISED EXPERIENCE TO EARN CUSTOMER LOYALTY
In all these cases, scaleability plays a critical factor when aiming high. A large number of content assets, a diverse audience or a global strategy requires a remodelling of the media content management, security and delivery workflows. Companies opting for an off-the-shelf solution for their media and delivery supply chain face an issue in scaleability, as such solutions are usually limited in their personalisation potential, and capacity and flexibility of expansion. VOD services need to think like software providers and utilise modern development technologies that extend flexibility and extensibility. The most significant advantage comes in terms of scaleability, which can be carried out instantly, as and when needed. A planned architecture also allows for faster development and change cycles as well as easy deployment, integrations and high robustness. INTEGRATE, EXTEND AND BUNDLE As competition in the industry is on all fronts, OTT providers need to think ahead to monetise their content and services. Axinom has seen some new and exciting revenue models pop up that defy the traditional approach of competing with your own in the industry. More and more
VOD providers are combining forces with each other and with telco operators, merging content packages and user bases to create attractive hard or soft bundles for the viewers. Such efforts have proved to be very successful in APAC. A good example would be Zee5, a highly successful global VOD service from India that reached a wider audience by integrating its platform with Airtel, one of the biggest telco operators in the region. Such an approach towards integration and extensibility requires a modular back end that can support features like ingestion of content from multiple content providers, enable access to numerous editors with customised workflows, recommendation engines, analytics services and more. In order to support monetisation, the back end needs to support not only the most common VOD revenue models, but also provide an opportunity to create customised models by integrating different payment providers, CRM systems and, of course, advertising engines. “As an experienced digital solutions provider in the media industry, Axinom understands each company is different, each content piece is unique and every market needs an individual monetisation strategy,” says Mairika Haab. “The Axinom
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