74 HAPPENING VidCon
RETAILERS
CREATOR KITS – B&H FOTO & ELECTRONICS B&H, the popular photo, video and audio retailer, has been successful in changing with the times. The company went from a humble brick-and- mortar store in Tribeca, New York, to its Ninth Avenue superstore, to a website with thousands of products just a click away. Continuing to see the way the wind is blowing, it has put together ‘creator kits’ for a new generation of video and audio content creators. The range of options includes a DSLR Vlogging Kit or a Mirrorless Vlogging Kit, including the Canon EOS 80D and the Sony Alpha a7 III respectively, and a Mobile Creator Kit, based around the smartphone (a piece of kit almost every content creator already owns). B&H also offers a Podcasting Kit, featuring the RODECaster Pro audio production studio.
CAMERA SUPPORT & LIGHTING SHED SOME LIGHT Some of the most exciting tech was that created by vloggers themselves – they know what they want...
inches square, and puts out 1000 lumens of 5600K daylight temperature illumination. The light can be mounted to a standard quarter-inch tripod mount or with the built-in magnet. The accompanying iOS and Android app enables one or more lights to be controlled via Bluetooth. The Lume Cube Air is waterproof to depths of ten metres or 30 feet. Since it can be attached to a computer monitor, smartphone, DSLR or GoPro mount, or to the nearest iron fence with the magnet, this light is a solution for any vlogger, videographer or photographer. BUDGET GREEN SCREENS – VALERA SCREENS When content creators want to up their backdrop game from their bedroom or car interior to anything they can imagine, Valera Screens has portable, low- cost green screens to fit their needs. The Explorer Series includes the Explorer 70 and Explorer 90, and the Creator Series features the Creator 95. The model numbers correspond to the diagonal measurement of each screen, with the Explorer Series cut to a 16:9 aspect ratio. The Creator 95 measures 75x58 inches, with a vertical orientation for capturing full-body shots of standing talent. The Explorer series can be orientated horizontally or vertically to take advantage of available space, or to accommodate the distribution outlet.
SHOOTING ON THE GO – SWITCHPOD Funded by a Kickstarter campaign, the SwitchPod appears to be a product made both for and by the vlogging community. The SwitchPod is a sturdy, lightweight, aluminum-alloy mini tripod that folds quickly into a camera handle, for handheld shooting or selfie mode. Works well on a desk or table top, and converts quickly to shooting on the go. TAKING TO THE AIR – LUME CUBE Lume Cube offers two different versions of the ultra- portable LED light: the original Lume Cube and the new Lume Cube Air. Though less expensive than the earlier version, the Lume Cube Air is full of features and seems almost purpose-built for the online video creator community. The Air is tiny, at just over 1.5
CATCHING NEW CUSTOMERS – BEST BUY Another retailer following its customers into the future is the US-based consumer electronics chain, Best Buy. At this year’s VidCon, the company partnered with Canon to promote a range of cameras and production equipment, and produced workshops featuring popular YouTubers. The show booth was a production studio with a set for shooting and a suite of post- production tools for editing and sharing content.
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