73 HAPPENING VidCon
CAMERAS
POWER SHOOTER – CANON Canon has been aiming right at the vlogging market with its PowerShot G7 Mark III. Creators wanting to step up from capturing content with a smartphone can live stream with the G7 directly to YouTube. The point-and-shoot records 4K 30p video with a 20.1-megapixel CMOS sensor. The G7 can also shoot vertical video. The camera is able to capture better audio than smartphone via the camera’s external mic jack. GOPRO Not all contemporary content creators are streaming or posting video from their bedrooms. GoPro is promoting the Hero7 Black to the YouTuber market, which may cause a rise in the number of 24- hour challenge videos shot on a mountain bike path or ski slope. The latest upgrades to the Hero line will appeal to sports enthusiasts and less adventurous content creators as well. The biggest advance is improved image stabilisation via the company’s ‘HyperSmooth’ technology. GoPro says that the new tech, eschewing optical stabilisation for an electronic option, rivals a gimbal. For those who take their vlogs to the streets, smoother video will eliminate complaints about handheld romps through the city or late-night car rides. The addition of built-in livestreaming capability, via a smartphone app, is also a big draw for this market. The camera can stream to Facebook Live right out of the box, as well as to platforms like YouTube, Twitch and Vimeo using an RTMP URL.
AUDIO
3D AUDIO – SONIC PRESENCE Sonic Presence offers a speciality microphone to those capturing video and/ or audio with their smartphones. The VR15-USB Spatial Microphone records 3D audio with a pair of waterproof and shock-proof microphones worn similar to earbuds. The orientation of the microphones mimics human hearing. Stereo playback puts the listener in the same sonic space as it was recorded, with sound elements coming from all sides. The microphones come with a USB-Type A plug and can be connected to iOS or Android devices via an adapter. 3D audio can be captured with a variety of built-in and third-party video and audio apps.
LOOKING GOOD In keeping with the ethos of VidCon, camera companies are smart to the requirements of the YouTube generation
I CAN HEAR YOU, CLEM FANDANGO When it comes to this audio tech, small is beautiful, keeping vloggers recording audio on the move
PORTABLE RECORDING – RODE ‘Portability’ is a buzzword for the vlogging market. The Wireless GO microphone system from Rode is a very portable microphone transmitter and receiver, each about the size of a small pad of Post-it notes. The microphone unit can be clipped to clothing or used as a belt pack for a lav mic or headset. The system transmits on the Series III 2.4Ghz digital spectrum, with 128-bit encryption, and a maximum range of 70 metres.
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