72 HAPPENING VidCon
Words by Robert Takata This year’s VidCon saw more media tech companies in attendance than ever – and over 75,000 potential customers for its gear VIDCON GEAR REVIEW
oday’s technology reaches more people, more quickly than any inventor or star of the past could imagine. Online video
streaming has created megastars, though most people do not know who they are. A YouTube vlogger may have millions of followers and views, but not be a household name. At VidCon — the Comic-Con for YouTube stars — the focus is on the famous, but none would be known without the tech that supports them. A decade ago, this hardware and software was for professionals; now it is being used in bedrooms and back yards. In just ten years, VidCon attendance has grown from 1400 people in the ballroom of a hotel to 75,000 creators and fans filling the Anaheim Convention Center in Southern California. Panels, workshops and discussions in the event’s ‘Creator Track’ include end- to-end production on a mobile phone;
WHERE IT’S AT Once a small, modest affair, VidCon has expanded hugely in recent years, to keep pace with the rise of the vlogger
beginner-to-advanced tutorials on cameras, lighting and editing; tips on using Adobe Premiere Rush and Pro; a sponsored session from Blackmagic Design; and workshops on picture and sound editing, audio post, colour correction, motion graphics and streaming content. On the show floor, along with the superstar dogs, make-up companies and fans, were over a dozen hardware and
software manufacturers covering a wide range of production needs. This year’s VidCon featured a separate, well-attended industry track, with major content companies talking about the next generation of content. VidCon started as a fan show, but its place as a top destination for media industry pros seems certain. Here’s our breakdown of old and new companies courting the VidCon generation.
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