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AI IN BROADCAST: DESTINATION TRANSFORMATION The potential for AI to revolutionise broadcasters’ real-time production and use of archive materials is only starting to become clear. Dalet’s new AI solution is delivering new flexibility and efficiency to those workflows
f ever there was a trend that came together with perfect synchronicity for the changing requirements of a given market, it’s artificial
environments. We also wanted to create a model and a set of tools that would allow broadcasters to effectively manage the data resulting from the AI processes.” This next generation of augmented media operations is a strategic focus for Dalet, and already generates significant interest from news and sports production teams around the world. The company has deep internal expertise in these topics. Michael Elhadad, co-founder and head of technology at Dalet, is also a university professor and researcher in AI and natural language processing. WORKING WITH RECOMMENDATIONS Cospen highlights several of the key advantages that an AI-based solution like Dalet Media Cortex can bring to news production. “AI can offer a new dimension of functionality by recommending content that can be used to augment or expand a news story,” he says. “So when I am working in my content planning or editing tools I can have easy access to any recommendations of material that might be relevant to a story. It could be existing content from the archives or new material coming in from wire sources or elsewhere. What this effectively means is that you have a live real-time search and it’s always on.” AI can also transform basic tasks in the news production process. “The automatic generation of captions is an obvious
intelligence in broadcast. The ability to use AI to automate repetitive but essential tasks – from interviewee captioning to comprehensive searches for relevant archive material – hasn’t failed to resonate with broadcasters who have to serve more platforms with more content than ever before. Over the last 18 months we have seen the use of AI transition from experimental trials to real-world broadcast deployments. Accordingly, visitors to IBC2019 can expect to see an unprecedented number of AI- based broadcast solutions on show – and among those will be Dalet Media Cortex. The flagship of the company’s push into AI, the Dalet Media Cortex AI service platform works on the basis that media professionals can be more productive, dedicate more time to create work and collaborate more effectively when they use AI-based tools and workflows. At the other end, audiences can be better served with higher-quality content and richer, personalised multi-platform experiences. At a time when broadcasters are closely scrutinising every aspect of the value chain, one of Dalet Media Cortex’s primary selling points is its ability to help automate what Dalet describes as ‘mundane tasks and processes’. Suggested tasks include the
routine automation of 80-90% of closed captioning work, the tagging of key scenes, and the collation of highlights for review and curation. Raoul Cospen, director of business development and news market leader at Dalet, explains that the motivating idea behind the development of Media Cortex was to “make it as easy as possible to incorporate AI into customers’ workflows and connect it fully to their media
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