58 ADVERTISEMENT FEATURE Yospace
Yospace’s SSAI technology is the most logical way to deliver ads for live and VOD sport SERVER-SIDE FOR THE FIVE-A-SIDE
ospace is known for performing server-side ad insertion (SSAI) into live linear TV streams. Its speciality has been personalising
Tim Sewell, Yospace CEO, provides reference to the 3.5 million concurrent viewers on the livestream of an ICC cricket match in India in 2019, and compares it to the first episode of the final season of Game of Thrones . He says that, “while the two programmes were similar in terms of popularity, they generated a very different ad call.” This is because, irrespective of how popular a VOD programme like Game of Thrones is, the advertising is harder to manage on a livestream where, in the case of the ICC, its 3.5 million viewers are watching one-to-one
streams simultaneously and cutting to commercial breaks at the same time. “Our SSAI technology has to scale to cope with this load, as do the ad servers and programmatic systems. Luckily, YoSpace is a SAAS platform, so it is architected from the ground up with this concept in mind.” It is also important that each of these systems recognises genuine traffic, since an increase can appear as a denial of service attack. Or, it can potentially cause issues with pacing algorithms, simply because the campaign may not have been configured to distinguish that it is a live event which can invoke large audiences.
that insertion for the likes of major sport events, including the programming of matches for the Premier League, the Australian Open and the ICC. What is unique about these events is the very dynamic audiences they generate and in turn, how Yospace supports this. Its SSAI technology is responsible for managing each viewer session and making individual ad calls for these viewers when the programme cuts to a commercial break.
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