56 ROUND TABLE Sports streaming
important. In fact, it’s one of the added values that we offer to our subscribers – they can watch races live with timing and graphics integrated. It means making sure that our timing partners can be integrated into the platform, and some technical tests in advance before the races, but we have managed to do it in almost every single race this year. Having a really extensive API with lots and lots of information on our side always helps to have other information integrated in the live feed, and we are working on some pilots at the moment. LIAM J. HAYTER: Content is king – simply adding graphics to a live stream will make it more appealing – especially where the current audiences are perhaps looking for more immediacy in their information. However, unless the content itself is appealing, then no amount of graphics prowess will grow an audience. CHARLIE PRICHARD: Video production is all about storytelling. Advances in technology mean that graphics can be created automatically, with stories that evolve on screen in front of you. Every mainstream sport is pushing the boundaries of what’s possible and aiding the innovation in this space.
Look around, think how examples in football, cricket, motorsport can be applied to shark polo, and then experiment with the companies and tools that are behind these. The opportunities are endless in this space, so investigate where you can tell the story you want to tell. CHUMS: What are our options for creating different types of VR content? Is VR and 360 streaming for those with a bigger budget than ours? LIAM J. HAYTER: The cost of VR/360 content is coming down all the time; from a production standpoint, it would be straightforward to add it to a NewTek NDI-based production. I know of a few tools now that can bring NDI natively into these environments, even distributing the VR feed itself! Once content is in that environment, you can create all sorts of other content – it’s simply repackaging and repurposing the same data. CHUMS: The sound of a shark polo match is like nothing you’ve ever heard before. But conditions make it hard to properly record it. How can we start giving the audio the attention that it deserves?
AUDIO IS PROBABLY THE SINGLE MOST
IMPORTANT THING YOU MUST GET RIGHT
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