FEED Issue 18

46 XTREME Insight TV

Words by Chelsea Fearnley

An insight into Insight TV’s 4K digital and

content strategy

n keeping with the sports theme for this issue, we catch up with the broadcaster that has taken sports entertainment content to the

the concept of watching OTT television,” he explains. By observing trending topics on the internet and working closely with online talent – influencers, if you will – Insight TV is able to tap into the online space and observe how much engagement someone has. Maljaars refers to Alex Hirschi, who, under her Instagram moniker ‘Supercar Blondie’, takes her half a million followers for a thrill ride – be it in a Ferrari 488 or a super-fast police car. “She’s a social celebrity and people are interested in her. So why wouldn’t Insight TV create a series about her travelling across the US to uncover the biggest, loudest, richest and most unique cars, drivers and motor cultures across the country?” he asks. Maljaars and his creative team look at any topics they think are interesting – and those that are also deemed interesting by an internet standard – and then cook up a series based on them that serves the global audience. For example: “We’re

extreme. Think wingsuit flying while eating an egg salad sandwich. OK, you got me, that didn’t happen, but it’s definitely along the lines of something that could happen on Insight TV. Arun Maljaars is Insight TV’s director of content and channels. He is responsible for all the unusual and innovative content that is shown on (what is said to be) the world’s leading 4K UHD broadcaster of action sports. OLD MILLENNIALS Maljaars says Insight TV’s content strategy relies heavily on the interests of its target audience: anyone between the ages of 25 and 35. “It’s a demographic of people of whom we call the ‘older millennials’. They’re old enough to know themselves and to know what they want, but equally, they’re young enough to be familiar with

IT’S IMPORTANT TO US THAT THE STORY COMES FIRST. THE 4K HDR ELEMENT IS JUST ANOTHER FACET

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