37 ESPORTS BANG Electronic Arts
BROADENING THE FIELD Broadcasts include content around Fifa and Madden, but content around other EA games is being produced
WE HAVE EVERYTHING WE COULD POSSIBLY NEED TO CREATE AWORLD- CLASS BROADCAST
popular physical sports have, but EA’s library is deep, including popular sandbox games like The Sims or simpler one-person rush games, like Plants vs. Zombies. “We have all of these other titles that may or may not work from a competitive perspective, but we have great content creators within the company and a content strategy team to look at all these titles and think about what other forms of content we can create,” says Lynch.
“This is a young department. We’re only hitting our stride in the past two years, so we’re open to ideas. I’m excited the studio is up and running, and we’re starting to crank it out now. I was just telling my team: I’ve had four requests from teams that we had no prior contact with, saying ‘we want to shoot this in the studio, we want to create this kind of content. Can we do it?’ Absolutely, come one, come all. Let’s start making some fun stuff.”
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